Smoooth launches Lurpak Softest, a new soft blend butter that’s spreadable straight from the fridge.
The stylish spot builds on the reputation of Lurpak as the Champion of Good Food. With Lurpak Softest, even a rushed moment can be a time to master food, which the ad proves with a continuous smooth spread. The spot is directed by Kim Gehrig (John Lewis - Man on the Moon, Sport England - This Girl Can) via Somesuch, with VFX by Time Based Arts and sound handled by Twenty Below.
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