Around Valentine's Day, the internet is full to the brim with clichéd romantic imagery — basically anything red and heart-shaped.
Chambord says Bof to that.
This is precisely why Chambord and Wieden+Kennedy have turned Valentine's clichés on their head with a series of shorts. The animations are disrupting social feeds filled with typical Valentine’s gift ideas, encouraging people to do what they like instead. #BecauseNoReason*
Why do the gifts from the heart have to be heart shaped? The parallelogram is just as loving. #ValentinesGifts #GiftCliches #ChambordRoyaleInstead
*The animations follow last year's bizarrely wonderful #BecauseNoReason campaign launch.
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