Acne partnered up with adidas to create an experimental, interactive film campaign for Neo’s Fall/Winter 2012 collection. From concept to production we directed the campaign, to engage young people who have just begun their journey of defining their personal styles. The video clips let users interact with Neo’s products through a fun sound experience. Unique product sounds adapted to the music while bridging each of the nine video clips together seamlessly through dynamic drum transitions.
The clips were fully sharable and adaptable to correspond to various social media platforms. Users could interact with the clips directly on Facebook share full length videos to YouTube, and play gif animations on Tumblr.
Throughout the experience, they were always just one click away from adding a product directly to their shopping cart. The playful experience travelled across the web, in 16 languages, spreading the free spirit of Neo around the world.
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