To accompany the launch of the Herbal Essences "Be Everyone You Are" campaign we built the micro site HerbalDubs.com. This site allows users to take a 30 second cut of the commercial spot and create their own script. By using Ivona's text to speech tool the site generates a dialog audio track that then fuses with the source video and outputs to a CMS moderator tool, which includes a customizable word filter. Once approved the system automatically uploads the completed user generated video to the Herbal Essences YouTube channel and populates the video to the gallery of HerbalDubs.com and prompts the user to post their custom video to their own social media channels.
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