Working with onedotzero and Nike Europe, Found created two minutes of 3D animated content, designed to be projected onto the side of the iconic Mercedes Tower in Berlin in early February 2014. The film was an integral part of the European launch of the groundbreaking Nike Flyknit Lunar2 and was created in just four weeks.
Conveying the key messaging surrounding the Flyknit product range, specifically the Lunar2 and Kobe9 running shoes, the film was mapped specifically to the huge facade of the building, mirroring how the trainers 'fit' perfectly - like a second-skin - to your feet.
Visual metaphor, spectacular moments of mapping and beautiful typography all combined to reflect Flyknit's perfect mix of art and science.
Agency and Project Direction: onedotzero
Creative Direction: Shane Walter, onedotzero
Animation Production: Found
Music: Arlen Figgis
Sound Design: Zelig Sound
Projection Technology: Projection Artworks
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