Taking a live action story-telling approach, we focused on how the app can help even the most hapless of users to have a better travel experience with everything the app has to offer at their disposal. Our unlikely hero, Colin, is unfortunately the only person available to tackle an important business pitch abroad. We quickly see that Colin is part geek, part nerd and frankly part loser, for whom the simplest of tasks presents something of a logistical nightmare. But through using Concur's travel app, all of the usual trials and tribulations associated with a high pressure, short notice business trip, fade away, resulting in Colin's transformation from zero to hero. He effortlessly jumps the queues at airports, has a car waiting for him for every journey, and finally tackles the pitch with aplomb, winning important business for his company in the process. He even finds time to seduce a travelling companion, becoming more James Bond than Colin from the office.
Well received by all, and helping to demonstrate the practical uses for the app in a concise and entertaining way, the film has now been viewed over 100,000 times on youtube alone.
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