We helped Ancestry highlight the benefits of their DNA product when searching for family members to add to your family tree. The animation is a great example of how we can use screen captured material to show an element of the 'product walkthrough tour' thus demonstrating how the product integrates with the website. However, we also augmented it with 2D flat design and 3D animation to add the high-quality look and feel of the video. It was used as a sales and information tool on Ancestry's website.
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