How do you design a typeface for an alphabet you don't even comprehend, let alone speak fluently? How do these disparate letters and symbols come to be anyway?
In this short video, the third in a series for ADC Typography Month, type enthusiasts Stewart Devlin — Chief Creative Officer of Red Peak Group — and Bruno Maag, legendary Swiss type designer and owner of Dalton Maag Ltd. — talk about the challenges of creating international fonts. Devlin and Maag have had some experience in this; together they designed Intel Clear, the official global typeface for the tech giant, created in just about every alphabet in use today.
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