In the latest video of ADC's Behind The Cube series, Ted Royer, Chief Creative Officer of Droga5, speaks before an audience at the ADC Gallery about "Bike Hero", the viral sensation created for Activision's Guitar Hero: World Tour video game. Ted talks about the importance of respectfully pushing back when a client is hesitant to initially back a great idea.
ADC Awards Season is now open, including the ADC Annual Awards and Tomorrow Awards Call for Entries! Please visit adcawards.org for more information.
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