The YG12 cube is solid 3.5" acrylic, laser-etched on all sides at Deutsch, NY. The front side of each cube carries YG12 branding, and as the cube is rotated the other sides are etched with an A, D, and C (containing ADC branding). Each cube is also etched on the top with the individual winner’s name, as well as the theme for the campaign (Creativity Never Dies) on the bottom. The 31 cubes were then hand-polished before being handed out to the winners at the ADC on October 9, 2014.
Credits:
Chief Creative Officer: Kerry Keenan
Executive Creative Director: Menno Kluin
Design Director: Juan Carlos Pagan
Senior Designer: Brian Gartside
Director of Integrated Production: Joe Calabrese
EVP | Director of Creative Operations: John Bongiovanni
Senior Studio Artist: Thomas Eberhart
Photographer/Director of Photography: Simon Abrams
Senior Digital Imaging Artist: James Cullinane
Editor: Bryan Reisberg
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