The biggest ideas don't necessarily come from the most celebrated, most experienced creatives. Case in point: "Paper Prison", the poster for the Nelson Mandela Children's Hospital Trust, which won the highly coveted Black Cube at the the ADC 94th Annual Awards this past spring. In this "Behind the Cube" video, Forest Young, Senior Creative Director, Interbrand, chats about the project, including how this winning entry was the brainchild on a design intern.
The ADC 95th Annual Awards Call for Entries is now open! Please visit adcglobal.org/awards for more information.
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