In the first video of ADC's Behind The Cube series, Frédéric Bonn, Executive Creative Director, and John Antoniello, Creative Director, both of Razorfish, talk about launching Uniqlo's US e-commerce website, from adjusting the Japanese brand experience for American consumer sensibilities, to going back to the drawing board when mistakes are made. "UNIQLO US E-Commerce Site Launch" won a Gold Cube at the ADC 92nd Annual Awards.
ADC Awards Season is now open, including the ADC Annual Awards and Tomorrow Awards Call for Entries! Please visit adcawards.org for more information.
给你分享一个创意灵感：【ADC Behind The Cube: Razorfish's Frédéric Bonn and John Antoniello discuss "UNIQLO US E-Commerce Site Launch"】http://www.tvcbook.com/video/410055.html 快去看看吧！
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