Let the games begin! The 23 All-Stars have arrived at the ADC Gallery in New York, from every participating Portfolio Night city around the globe. They've checked into their hotel rooms, and are ready to crack open the creative brief for a week-long challenge with Ford.
Day 1 begins with an inspiring talk from Amir Kassaei, Chief Creative Officer of DDB Worldwide, as well as a briefing from Team Detroit, Ford's agency of record.
The challenge: rethink the Ford Focus, making it more than just an A-to-B vehicle. How will the All-Stars tackle this brief, overcoming language barriers and creative differences along the way?
Check out episode 2 of the 5 part video series here: vimeo.com/92620137
Visit portfolionight.com to purchase tickets for Portfolio Night 12 which takes place on May 21. Who knows, that might be your first step towards participating in 2014's All-Stars competition!
在T站说说你的看法～