Client: BMW Italia s.p.a.. Head of MINI Italy / Brand Manager MINI: Federico Izzo. Marketing Manager MINI: Carlo Botto Poala. Brand Communication MINI: Corinna Pogliana _ Advertising Agency: M&C Saatchi. Creative Directors: Luca Scotto di Carlo & Vincenzo Gasbarro. Deputy Creative Director / Art: Armando Viale. Deputy Creative Director / Copywriter: Matteo Grandese. Account Director MINI: Davide Bergna. Head of Production Department: Federico Fornasari. _ Production Company: BeMovie. Executive Producer: Valerio Visaggio. Director: Francesco Nencini. Director of Photography: Manfredo Archinto. Line Producer: Nicola Marchesi. Production Manager: Alberto Monte. _ Post Production: Red-Line. Editor: Roberto Maltagliati. Colorist: Daniel Pallucca. Location: Milan, Italy.