The Young Singers Contest - China

In its first major project in China, Australian broadcast design house zspace was recently called upon by CCTV to design and implement virtual graphics for a massive Eurovision-style singing event.
The Young Singers Contest screens live for two hours nightly over 60 consecutive days and reaches more than 600,000,000 people. The event encompasses all of China’s provinces as well as the military. In 2010, the total number of competitors reached almost 3.2 million!
zspace Creative Director, Jean-Christophe Danoy and Managing Director, Ken Smart worked with the show’s production company, TOPvision, in Beijing. TOPvision had a working relationship with CCTV but not the VizRT knowledge, and so zspace, with its expertise, was called upon as a technical partner.
zspace’s entire VizRT team worked on the project, building the virtual graphics to work within the enormous sets. The colossal feat included the set up of a virtual camera that allowed the presenters (during the live broadcast) to show the scores and interact with the graphics using virtual 3D floating ‘score-cards’ that could be seen by the viewers at home.
The immense production of China’s biggest live show was a huge success for CCTV, and ran all the more smoothly thanks to Australia’s zspace.