Go Ident - Mirror

Zspace was delighted to be invited and to win the branding for the Nine networks new freetv channel, GO!
Zspace competitively pitched against stiff competition with the channels target market in mind – the young & media savvy.
Zspace decided the best creative approach for Go! was simplicity and minimalism – simple shapes and strong colours to strongly brand the channel. The effect is clean and mesmerizing, a confident channel for people who know what they like to watch.
The package was also created in mind for use by the Nine Network, keeping in mind that it could be easily executed and adapted in post production down the line.
“You’ve won the pitch! We launch in 3 weeks”, Michelle Turner, Producer at zspace commented, ”and despite the tight turnaround the project went amazingly smooth considering the size and scope of the work.”
The new Freeview channel, to be offered on 99, will be available to viewers with a digital television or with a set-top box. It will be shown in standard definition (SD).
The full launch of GO! was in September, and the channel will have a broad range of entertainment titles, including Gossip Girl, Seinfeld, Hell’s Kitchen, The Hills and The Vampire Diaries.
Credits
Creative Director – Jean-Christophe Danoy
Senior creative – Jonathan Lau
Design - Gavain Browne
3D– Mike Thomson, Jorden Martin, Aaron Barlow
Compositing - Jonathan Lau, Claire Pollock, James Herringson
Producers – Michelle Turner/Jackie Archer