How it's made: TOURISM IRELAND -7-production-terrain textures

PROJECT TITLE: TOURISM IRELAND
CLIENT: TOURISM IRELAND
AGENCY: JWT, LONDON
CREATIVE DIRECTION: TAYLOR JAMES
JWT, London, commissioned TJ to create 10 multiple 3D maps characterizing Ireland’s landscape and key attractions and journeys across the country to form part of Tourism Ireland’s print campaign. The key to this unusual project was to create something fun and stimulating, experimenting with scale in order to get the best relationship between all of the different elements involved in making the images; including testing all of our terrain features at different sizes that would allow us to depict the different idealized Irish microcosms. After exhausting our R&D facilities we found that CGI was the only process by which we could create the maps consistently and to the best quality for print of this scale, whilst maintaining flexibility to the detail required. TJ handled the complete production for this project from concept through to final delivery. As creative leads on the project, this worked hand-in-hand with how the project should be approached technically.
taylorjames.com/tourism-ireland-maps/