PROJECT TITLE: OLAY 'LIGHT SCULPTURE'
CLIENT: OLAY
AGENCY: SAATCHI & SAATCHI, NEW YORK
CREATIVE DIRECTION: TAYLOR JAMES
The brief for this Olay campaign was to generate an organic light exposure to interact and surround the Olay product. The structure needed to be designed around the product
as a controlled, but naturally flowing presence. The light needed to have depth and detail and also incorporate a sense of the ‘Definity’ triangular logo. To achieve the control and realism of the exposed light structure we used our unique REALWorld renderingTM solution. This allowed us to test and experiment with various styles of light forms, which could then be tailored to specific shapes around the product. Simulating a model reference for the actual bottle also allowed us to take accurate reflections and glows from the light structure and apply them to the photographic product.
taylorjames.com/olay-light-sculpture/?thumb=2528&more=true
在T站说说你的看法～