The House Of Marketing

Marketing has never been so exciting.
Our survey results reveal the most important marketing trends and opportunities for 2015.
Marketers are overwhelmed by disruption…often driven by more empowered and demanding customers.
In this world of new technologies and Big Data, customers expect a seamless experience across all channels.
However marketer’s tactics to address disruption remain very traditional. Only one third really chooses a new strategy. Omni-channeling can become a remedy to cope with disruption:
By offering products and services in an integrated and consistent channel approach, customers can start their buyer journey via one channel and continue via another channel.
Most marketers are believers, but only 22% is on track to become omni- channel.
But what is holding them back?
• Organizations are still built around products instead of the customer
• There is a limited integration of technology
• And it remains difficult to share customer data across the channels
But there is light at the end of the tunnel. Management support is no longer an obstacle
The Marketing Confidence Index is increasing. Can marketers reverse the negative consumer trend?
This means: TIME FOR ACTION!
The House of Marketing believes marketers can face disruption by focusing on new technologies, data interpretation and the creation of an omni-channel organization.
It is now or never.
Are you ready? Let’s talk!