Agency: DDB Sofia
September 2011
Part of a series of viral spots for the presidential campaign of Bulgarian European Commissioner Mrs. Meglena Kuneva
Bai Kolio (an expression for something like “Mr. Kolio”) was this very very gentle and soft-spoken old man whom we discovered after taking a somewhat unnerving journey deep into the gypsy quarter of Sliven. This short is part of a viral series we shot for the presidential campaign of Meglena Kuneva. Another non-scripted project, working with DDB again, traveling like mad around Bulgaria for three weeks. The first story Bai Kolio told us was about secretly traveling across the Bulgaria-Greece border during World War II, in a truck full of bombs, to perform on the request of a senior German officer. Then he had many other stories to tell, so many that time ran out and we had to interrupt him and ask him to play some on his violin. He obliged. Bai Kolio deserves to have a film made about him.
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