TV sponsorship idents
Director : Stephen Lally
Client: Procter & Gamble
Brand / Company: Shockwaves / Wella
Stephen was commissioned by Procter & Gamble to direct a portfolio of sponsorship idents for Wella Shockwaves that will air over the course of a year on Channel 4 during The Simpsons.
The aim was to revitalise and reintroduce the Shockwaves brand to a young audience with a vibrant, poppy campaign that showcased a variety of models across interlinking films. Their Shockwaves hairstyle typify their characters, and their modern looks stand out in a glossy, retro Americana environment.
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