This was a commercial I directed and designed for Foxkalmaski Crossing agency. It was created to reflect the thoughts of the potential shoppers visiting the Princesshay shopping centre in Exeter. One animated word described the thought of each shopper who was wearing some of the clothing that could be bought at the centre.
I was involved in all stages of production - from casting actors, set building, music, directing live action to animation and post production of the 4 completed commercials covering Spring, Summer, Autumn and Christmas.
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