TV idents
Product / Company: Pro:Voke Touch of Silver
Title: "Fairytale"
Agency: Sassy Films
Director: Stephen Lally
In May 2013, Stephen directed a commercial and series of sponsorship idents for Pro:Voke Touch of Silver and their Brightening Shampoo for blonde hair. Stephen worked closely with the fantastic creative agency and production company Sassy Films on the fairytale-inspired ad - and it stars the model and singer Sara Skjoldnes. After a PR cinema launch on Wednesday 5th June 2013 in central London, the 30 second commercial debuted on UK TV.
Stephen also shot a series of sponsorship idents for the brand that will feature alongside Channel 4 and E4 programming; this video shows a couple of them.
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