Ad agency Black River FC wanted us to produce a ten minute infomercial for 1st for Women that was cost effective, exceptionally impactful, and differentiate it from its competitors.
The style and colour palate also had to be kept very feminine to appeal to the desired target market.
We decided to have an animated sequence of women in various roles followed by text to re-enforce the message from the animation in a more structured way, and to highlight the different sub-brands within 1st For Women.
The 1st For Women campaign was very well received based on the response from their client. In addition, the television campaign was seamlessly integrated into print media campaign as well.
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