5 Roses

As a brand that every South African knows, Five Roses once again takes the lead in the hot beverage industry, with an animated commercial that demonstrates how it has brought new tea flavours from around the world to its consumers.
The partnership that earlier this year brought artistic work to life, FoxP2 and Masters & Savant Worldwide have once again produced a commercial that uses a series of beautifully illustrated destinations to communicate the exotic flavours of tea.
Says Fox P2 creative Andrew Whitehouse, "The concept was to illustrate how the Five Roses tea brand has searched the globe to bring the best flavours of tea to the consumer. For this we turned to our partner suppliers Masters & Savant Worldwide to animate illustrations and integrate them through the use of the signature red Five Roses rose petals."
Says Masters & Savant Worldwide Cape Town creative director Reto Reolon, "Our aim was to bring the scenes to life, adding depth and dimension to the illustrations and subtle beauty and movement to the rose petals."
"The Five Roses petals act as a curtain and common device, gently revealing and containing different exotic scenes from around the world. The petals interact with the scenes too, with the animation style of each of the scenes being very simple and gentle. The gentle marionette-like animation on the characters leverages the magic of the illustrative style."
"The end product is a commercial that successfully integrates artistic 2D illustrations with photorealistic 3D animations, captivating the audience and introducing the new product range in an exciting way, while remaining true to the brand," concludes Reolon.