South African Broadcaster SABC3 briefed us to create a promo that would generate massive excitement and promote the station as having the rights to broadcast this event.
To properly do justice to the anticipation leading up to kick-off, the promo had to evoke wonder, awe and excitement. It was therefore vital that the concept capture the audience’s attention immediately.
With no usable live action, it became clear that everything would have to be created through design and animation. This opened creative license and allowed us to build a world only possible through animation.
By using motion capture technology we were able to perfectly recreate the fluid movements of soccer players in the giant stone titans.
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