SABC 2's masterful animated game plan for Beijing Olympics 2008
Once again positioning itself as the channel for the nation, SABC 2 had secured the rights to broadcast the Beijing Olympics 2008 to South Africa.
Says Roger Smythe, Masters & Savant Worldwide JHB MD, "As a supplier of choice, our aim is to always provide cutting-edge design solutions, especially to a brief that requires a new or different interpretation."
"Understanding that the promo had to be epic, dynamic and inspiring, the Olympics rings inspired an Asian theme. The stylised figures and the flowing ribbons communicate a contemporary take on elegant Asian style. They also make a perfect device to promote the launch date, 08.08.08."
"We firmly believe that innovative and fresh thinking will result in high impact work, and this promo demonstrates this, and we always strive to deliver maximum value for our clients," concludes Smythe.
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