Animated SABC Arts Alive Campaign
To celebrate the Art's Alive September month, SABC turned to another artistic home grown talent, South Africa's leading animation studio Masters & Savant Worldwide to produce the promo's that would be aired during the month.
Says Roger Smythe, JHB MD of Masters & Savant Worldwide, "The treatment we decided to use was to draw inspiration from an everyday roadside hawker's table. These side-street vendors keep sweets and fruit on brightly colored plates on boxes and wooden tables draped in graphic fabrics across the continent. We used 2d stop-frame style animation to create typography out of everyday goods, like bananas, matches and sweets. The promo shows different products typically displayed on a hawker table in stop frame animation as they interact with each other to ultimately invite you to the arts festival, the poster and print ad rely in these simple takeout message we devised that would work for any of the sponsored events was simply 'COME ALIVE'."
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