"Radio through the Ages"

To celebrate the SABC's Radio Broadcast Facilities (RBF) pioneering innovation through the ages at the launch event of the upgrade of RBF, SABC Group Marketing turned to Masters & Savant Worldwide JHB to produce an audiovisual that depicted the continued growth and reach of the national broadcaster.
Says the company's MD and creative director Roger Smythe, " The concept was 'radio through the ages' with the art direction set as retro chic, so we decided to use a graphic device that would carry the theme - old-school retro posters revealing different eras in SABC radio history. We depicted the journey of the SABC RBF by means of a trip down memory lane to make the audience feel warm and nostalgic about the role that radio has, and continues to play."
Concludes Trudy Mackay, Manager : Special Projects SABC Group Marketing, "The overall outcome was an audiovisual that did its job. All the stake holders that viewed the audiovisual immediately understood the vital role that the SABC RBF played in forming our nation, and certainly the role it will play in ensuring the continued growth of our people."