Engen has an amazing product range at their countrywide 1-Plus service stations. So much so, that you can practically get everything you want when you want it. This was the idea that Saatchi & Saatchi Cape Town took to Masters & Savant Worldwide who created a hybrid stop-frame, live action miniature stylized world where the story could play out.
In 45 seconds the hero's life is transformed, with every wish being granted. Now he has a bling house, new car, best friends, a beauty queen girlfriend, and to top it off, a 1-Plus service station nearby. Amazing. By creating a fresh and memorable commercial through clever techniques and a well crafted storytelling, Masters & Savant Worldwide proved again that they are indeed where ideas get bigger.
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