Sasol "Pride"

In the First of a series of Sasol and Springboks ad, the Jupiter Drawing Room Johannesburg and Masters & Savant joined forces in the delivery, the Broadcast sponsorship adverts for the incoming tour and TRI-NATIONS.
The ad needed to build a sense of pride, belonging and patriotism and ignite a passion and desire to see Springboks succeed because the Springboks represent us as a country - they carry the hopes and dreams of the nation - they are OUR Springboks. And of course, never forgetting our brand in this partnership, the ad must give credibility and meaning to our payoff line of "reaching new frontiers" and our brand characteristics - alive, adventurous, always."
Teaming up with Masters & Savant to produce the concept, the animation studio took the bull by the horns and developed a new graphic style, incorporating an illustrated-shoot hybrid to depict how it would be possible to unleash the power of the Springboks. Masters and Savant co-founder Reto Reolon directed the photo shoot of the Springboks for the commercial, while Grant Franck and his team carefully constructed the environment for the story to unfold in.