Sea Harvest "We do fish" Campaign - Drama

Masters & Savant brings fun to fish through creation of Sea Harvey animated hero.
A new three-commercials campaign for Sea Harvest brings an originally animated character and his adventures on our screens. Sea Harvey is the creation of TBWA\Fusion and leading animation commercial specialists, Masters & Savant.
Comments Roger Smythe, co-founder of Masters & Savant comments, “Sea Harvey is somewhat of a bumbling hero and we have depicted his life and adventures at sea in a quaint way which is at once empathetic and amusing. The comic nature of the commercials is also designed to have equal appeal to both children and their parents.”
˜We just do fish' is Sea Harvest's tagline and positioning in this campaign and its flighting schedule on SABC and e.tv is planned to ensure the the commercials are aired in-between soap operas and dramas.So while Sea Harvest and their hero may not be great at comedy or drama, they are very good at fish,says Smythe.
We believe that Sea Harvey as a character will have a role to play within Sea Harvest for some time to come and we are delighted with the success of these first commercials,concludes Smythe.