Sasol Delight - Sandwich

Sasol Delight! Has really stepped out of the mould for the standard retail commercial of its convienience store products.
Instead of the usual product pack shot and price point, used by almost all similar retailers, Sasol Delight! adopted TBWA Tequila JHB's more conceptual angle that had a little fun with the concepts.
To communicate the special offer in a more engaging and memorable way, the two products were positioned as 'falling in love', which brought in a leftfield way of communicating this special offer.
Says Masters & Savant creative director Roger Smythe, "The concept really demanded that animation be brought into action. The result was a fully animated commercial, where the products looked as real as the actual product, and the viewer was captivated into a commercial that looked as though the real product was actually alive."
"The slick 3D and designed treatment lifted the commercials from potentially being boring retail images into something that enhanced the Sasol Delight! brand above its competitors. This is a prime example of how animation is being used as a cost effective and engaging way to drive sales," concludes Roger.