Masters & Savant create an animated Getaway for Jupiter Drawing Room Cape Town
Introducing the new look of Getaway magazine through an innovative and exciting television commercial called for the partnership of two of South Africa's top advertising industry companies, Jupiter Drawing Room Cape Town and Masters & Savant.
Art director, Andrew Lang & copy writer, Peri van Papendorp decided on the concept of an animated origami TVC created not from your typical white paper but from the pages of a Getaway magazine.
Says Masters & Savant CT Creative Director Reto Reolon, "Jupiter Cape Town's concept is wonderful in that it truly demonstrates the strength animation and design bring to commercials. Paper animals chasing each other over a magazine cover is pure immersive fun.”
"The animals are folded out of pages from the magazine itself, and unfold into a centre page spread in the end, working as a visual metaphor for the experience and excitement to be found on every page of Getaway," concludes Reolon.
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