Masters & Savant recreates Foschini's Winter Parisian Backdrop
In anticipation of the coming South African winter, Foschini has once again brought international fashion to our shores; and this season we will be adopting the chic Parisian mode.
Says Masters & Savant Worldwide CT MD Reto Reolon, "With many successful campaigns for Foschini behind us, we knew exactly what needed to be achieved to showcase the winter collection in a way that makes the products relevant and shoppable, while at the same time ensuring the commercials stand out from the clutter".
"The result was a perfect collaboration between fashion stills and animation to create a dramatic Parisian-inspired commercial, at a fraction of what a photo shoot in the French capital would cost. This illustrates the power of animation", concludes Reolon.
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