As proven with high definition broadcasts, sporting events promise to be far more exciting with televisions that bring the crisp, clear image to homes. We pitched a treatment for Sony to demonstrate the colour and clarity of their high definition sets, with the specific aim to associate it to soccer. We created a virtual soccer field from the perspective of a player running towards the goal. He shoots and the ball flies into the air with a trail of colour, falling into place as the logo. The distinct use of bold, graphic styles alludes to the brilliant colour, light and technical superiority of the brand.
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