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Virgin Mobile "What does it take"

2011年06月09日 00:06 ·
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What does it take to be an employee at Virgin Mobile?
Want to know what makes up a Virgin Mobile employee? Energy, imagination and a sharp resistance to rule books.
This is the message and the commitment Virgin Mobile gave to its employees in the latest audio visual, created to communicate what it takes to be a Virgin Mobile employee, and to drive excitement as they watched this during the staff induction programme.
Morris Jones then turned to animation studio Masters & Savant Worldwide to bring their unique understanding of how to create emotional connections with people through the use of animation and design.
Says Roger Smythe, MD of Masters & Savant Worldwide, “ The entire presentation video needed to be title based with chapter headings. We developed an exploding phone with titles on components or in components of the phone to be the chapter headings, while the content of the chapter was communicated through the use of dynamic and fun typography supported by a voice over. The client wanted it to be a fun and entertaining video and, even though it is such a long AV, staff should still enjoy watching it and should want to refer back to it repeatedly."
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