The organic design of Nokia and the Face of Africa
Nokia produces more than just phones; it produces beautiful fashion accessories. The "Face of Africa" model search looks for the face that will represent the continent on the catwalks of the world.
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The brand connection between Nokia and the Face of Africa is clear. The patterns on the Nokia handsets inspired this animated tag at the end of Keith Rose's commercial.
Taking a design cue from the patterns on the phones, we incorporated the theme of technology (the handsets) and nature (the patterns in shades of white and brown).
Because of the organic nature of the designs, we chose designers and animators that had a particular talent for creating natural organic images and movements, which proved invaluable in completing the required elements.
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