By adapting a motivational video by speaker, pastor and author, Mark Gungor explaining how men’s and women’s brains are wired differently and then aligning this to how First for Women insure women, the whole infomercial format was turned on its head.
Taking cues from what Gungor says and using these as reference points, we were able to take viewers on a first-hand exploration on the differences between a male and a female’s mind, which was a lot of fun.
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