Launched in 2013, OUIGO (pronounced we-go) a low-cost, high-speed train service in France, has already brought in 13 million bargain-hunting passengers. After broadening its routes extensively over the last few years, OUIGO, which is run by national rail carrier SNCF, is adding on 5 new destinations, bringing the total to 19, and offering tickets as low as 10€ for adults and 5€ for children. The 300 km/h trains afford friends and family the ability to escape for a weekend, the perfect opportunity to spend time together and discover the country. Since winning the account in November 2016, Rosapark has been working with OUIGO to redefine the territory for the brand which espouses values of conviviality, cheer, and dynamism.
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