An integrated film campaign for Johnson and Johnson’s women’s pharma “Gyno”. The film leads the consumer to a J&J microsite for <a href="http://www.xiaov.com" rel="nofollow">www.xiaov.com</a> (translated as “little v”) where they can log onto an online diary written by female consumers about the most intimate of women’s issues – a diary written as the voice of a vagina.
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