The three-minute digital short film, titled “The Performance”, tells the story of a young boy who ventures outside to nervously prepare for his holiday trumpet recital. After practicing alone for a short time, the boy soon finds himself performing to an unexpected audience in his backyard: a herd of llamas from the hills behind his family’s home. Day after day the boy goes outside to practice, each time improving and gaining more and more support from his new llama friends, until he finally takes the stage for his big holiday performance. The full film will live at <a href="http://www.worldmarket.com/llama" rel="nofollow">www.worldmarket.com/llama</a> and will run as a long-form ad unit on You Tube. Teaser trailers of various lengths (:06, :15, :30) will run on the following channels: Hulu, NBC Video On Demand, YouTube, Facebook, Instagram, Pinterest, and in rich media units across the Google Display Network.
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