Opavia is the number one biscuit brand in the Czech Republic in sales. But the Opavia brand was not much recognized as their packages carried a sub-brand name. Our goal was to show that everyone's favorite biscuits were actually Opavia biscuits by introducing the brand in their packages. During research, we had discovered that people like their cookies so much that they even hide their favorite ones from family members. So we used that insight to brand their communication with the concept: "where do you hide your Opavia?", and we created the detective character, that goes around the house finding everyone's Opavia.
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