Titled “The Wonder of Us,” Coke’s 2018 Super Bowl spot emphasizes the brand’s core values of diversity and inclusion to kick off Coca-Cola’s newest marketing platform, “A Coke for Everyone.” “A Coke for Everyone” is the next iteration of the One Brand strategy, uniting Coca-Cola, Coca-Cola Zero Sugar and Coca-Cola Life together as a single trademark brand, highlighting the Company’s commitment to offering consumers choice.
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