The campaign, set in a highly-virtual, almost dream-like world in which the casino games come to life, showcases the thrill and adrenaline rush of winning in order to personify the thrill of playing in SMC. The “All Thrill 3.0” campaign allows SMC to remain top of mind to all guests when they’re ready to play and feel the thrill of winning, appealing not only to the older but also younger generations of players.
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