On Sunday, March 4, Rokkan and Cadillac launched the next iteration of the iconic automotive brand’s ‘Never Stop Daring’ campaign during the 2018 Academy Awards. The full suite of work includes a range of digital and social creative and three new spots – ‘Future is Here,’ ‘The Future of Driving,’ and ‘Introducing The XT4.’ The 2018 Dare Greatly campaign seeks to overwhelm consumers with the reality of Cadillac’s future by demonstrating the driving force for innovation that has been essential to the brand since day one.
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