Snapchat AR Lens and "Kawhi’s Story"

This Christmas Day, Foot Locker is unveiling a first-of-its-kind Snapchat Lens that might just be the best present any sneaker head gets this year. Usually, only a few privileged sneaker influencers get to unbox new sneakers before their release date. But in the first ever AR unboxing experience, created by BBDO New York, Foot Locker is letting every sneaker head unbox the eagerly awaited new Gatorade AJ1’s before they drop on 12/26. The innovative lens - the most complex world lens to date - will allow users to explore the new sneakers in 3D, take them for a walk (and dance) in their living room, and find fun hidden extras, like a basketball hoop. By tapping into the unboxing phenomenon, Foot Locker has turned a product demo into a highly shareable experience that is rooted in sneaker culture. The lens will be available to Snapchat users beginning on Christmas Day and through 1/7. Check out the attached screengrabs for a sneak peek. In addition to the Snapchat lens, Foot Locker is also releasing a new :60 second film running on both TV and social, as well as three :10 second Snapchat and Instagram story ads.