HSBC has launched an invitation-only membership program called Jade by HSBC Premier. Aimed at HSBC Premier customers with a minimum of $1 - $5m in investable assets, Jade has been developed with Saatchi & Saatchi London and offers a banking service unlike any other to this very individual group of HSBC clients. With research highlighting that travel, fashion and culture are the biggest passions of Jade’s client base, the proposition was designed around personal touchpoints which make up the customer-centred service.
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