When Samsung approached us with a brief to promote their new Anti-Tangle vacuum, we thought about all kinds of people that might benefit from a technology that makes certain long hairs do not get entwined in the vacuum's turbine – thereby neutralizing it. But from hippies, Rapunzels and Princesses Leia of the world, conversation quickly turned to other hair-abundant creatures and came to rest on pets. But what could possibly connect between pets and vacuums?
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