The Celtics have their youngest, most athletic team in years. With the team’s aggressive, fast-paced style, TV or internet highlights can go by in a blur, making it hard to appreciate the players’ grace, athleticism and lightning-quick decision-making. So we placed super-high-speed HD cameras under the basket for a series of home games, and juxtaposed that footage with familiar blink-and-you-missed-it highlights, allowing viewers to gain a deeper appreciation of the players’ craft and skill. This TV campaign will run on all Celtics local broadcasts through the end of the season, until playoffs begin.
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